Language Habit Studio · since 2014

Two small apps for English.
One quiet idea — habit beats willpower.

For grown-ups, a five-minute habit.
For kids, a rescued cat who turned into an English teacher.
Two products. One quiet philosophy.

15K+
Learners served
12yrs
Teaching language
2
Consumer brands
87%
30-day retention
About W78

Willpower isn't what's missing.
A daily five-minute slot is.

W78 sits between behavioral science and language education.
Everything we make answers one quiet question:
what brings a learner back tomorrow?

01

Habit first,
progress later.

We start with a five-minute promise. The kind small enough to keep is the only kind that compounds. Coming back is what builds the rest.

02

Built for Korean learners,
from the start.

We build Korean-first content and Korean-tuned pronunciation evaluation in-house. Nothing here is translated from a foreign tool — it's ours from the first line.

03

Honest, ad-free
by default.

Our kids' service runs without ads, follows COPPA, and treats parental trust as our most important asset.

Brands

Two paths,
one promise.

In one household,
grown-ups and kids learn English on different timelines.

Brand 01 · for adults
DC.

Daniel Class

danielclass.com

Five minutes a day. An English habit built on behavioral science. Streaks, XP, and badges add up to one quiet feeling: today, I showed up. Thirty days at a time, no willpower required.

87%30-day streak 92%retention 15K+learners
Visit site
Brand 02 · for kids & family
CC.

Chubbycat · 뚱냥쌤

chubbycat.net

A rescued stray turns into an English teacher. Kids collect words alongside the cat; parents pick up vocabulary by watching over their shoulder. No ads, COPPA-compliant, one account per family.

1,500+words 44phoneme AI 10levels
Visit site
Contact

Drop us a line.

Partnerships, press, hiring —
we reply within one business day.

Phone
+82-70-7536-3175
Hours
Weekdays 10:00 – 18:00 KST
Office
1F-102, 181-1 Jayang-ro, Gwangjin-gu, Seoul, Korea